Privacy Policy

We collect information from you in the following ways:

Information You Provide Directly. When you use our online configurator, request a quote, schedule a site visit, or contact us, we collect information you choose to provide. This includes your name, email address, phone number, mailing address, zip code, property details, package selections, and any other information you submit.

Information Collected Automatically. When you visit our website, we automatically collect certain information about your device and browsing activity, including IP address, browser type, operating system, referring website, pages viewed, time spent on pages, and similar diagnostic data.

Information from Third Parties. We may receive information about you from third parties, including financing partners (such as Lyon Financial), advertising platforms (such as Meta and Google), and analytics providers.

We use the information we collect to:

• Process your configurator entries, deposit reservations, and project inquiries.
• Communicate with you about your project, including site visits, scheduling, and build progress.
• Connect you with financing partners for pre-qualification and loan processing.
• Send you marketing communications about Optima and Desert Springs products and services (you may opt out at any time).
• Improve our website, services, and customer experience.
• Comply with legal obligations and protect against fraud or abuse.

We share your information only as described below:

With Service Providers. We share information with third-party vendors who help us operate our business — including hosting providers, analytics platforms, advertising platforms, and financing partners (Lyon Financial).

With Desert Springs Group. Optima is a product line of Desert Springs Pools. Information may be shared between Optima and Desert Springs for business operations, customer service, and project coordination.

For Legal Reasons. We may disclose information if required by law, in response to a valid legal request, or to protect our rights, safety, or property.

With Your Consent. We may share information for any other purpose with your consent.

We do not sell your personal information to third parties.

Our website uses cookies, pixels, and similar tracking technologies to remember your preferences, analyze site usage, and deliver targeted advertising. You can control cookies through your browser settings. Note that disabling cookies may affect site functionality.

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information.
• Opt out of marketing communications.
• Opt out of the sale or sharing of your personal information.

To exercise these rights, contact us at the email address listed in the Contact section below.

We implement reasonable technical and organizational measures designed to protect your information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Our services are not directed to children under 18. We do not knowingly collect information from children under 18. If you believe we have collected information from a child under 18, please contact us so we can delete it.

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or our privacy practices, contact us: